Betty Tsakarestou is Assistant Professor, Head of AD PR Lab at the Department of Communication, Media and Culture of Panteion University and External Lecturer at Copenhagen Business School. She is a 2015 alumni scholar of the Study of the United States Institute (SUSI) on Journalism and Media at Ohio University. SUSI, funded by a grant from the U.S.Department of State. She coordinates “Mobile Generation Next” research project on collaborative mobile consumption in the sharing economy. Recently she launched a new book series on “Digital Culture” and is co-initiator of an international Digital Storytelling and Cities Diplomacy Project ” Connecting Cities” bringing together scholars and students from Athens, Kampala, Quito, Santiago and Shanghai.